What’s the big idea?

REFRAME was born out of our own experiences, our unquestionable friendship (putting up with each other for a very, VERY long time!) and, most of all, our passion for wanting to help people.

With REFRAME, we aim to change the negative perception of certain terms associated with mental health by reframing those negative terms and removing the labels. 

At some point in our lives we all have our own baggage – some have small rucksacks and others, massive suitcases. Whatever someone’s carrying, our hope is that they can find something in here that will help, make them laugh, inspire them and lighten the load a little.

The main thing we’ve learnt is…it’s not what you see, it’s how you choose to see it…and that’s REFRAME. No labels, no fuss, just sharing a bit of inspiration that may help.

Lou & Lax